Marketing Outrageously Jon Spoelstra, Mark Cuban O rapaz da capa não sou eu. Pelo menos ainda não. Como sempre leio mais de um livro ao mesmo tempo. Costumo ler em inglês quando o autor é americano, principalmente se for um novo lançamento.

Este aqui, por exemplo, ainda não deve ter saído em português e é excelente. O assunto é a ousadia no marketing. Como o autor sempre foi marketeiro de times esportivos, a ousadia começa na capa, com a foto de um lutador de sumô saltando para fazer uma cesta no maior estilo Jordan. Com muitos quilos a mais, é claro. Vale a pena ler.

Editorial Reviews (from Amazon.com)

Book Description
Jon Spoelstra, one of the country's best sports marketers,contends there is less risk and more payoffs in creating outrageous marketing.

From the Inside Flap
Too Much Revenue?

Have you ever known a company to be in trouble because of too much money coming in? Of course not. The best way of beefing up the bottom line is to feed the top line. Jon Spoelstra, one of America's top sports marketers, offers provocative ideas that will help boost both your top and bottom line. Jon's 17 Ground Rules will show you how to

• Think differently about Marketing Outrageously and understand why it's the safest way to go.

• Use Jon's famous "rubber chicken" method to get people going down the slippery slope to sales success.

• Scoop cream off the top that will impact both your top and bottom lines.

• Differentiate yourself from your competitors.

• Use the big question "What's It Going to Take?" to challenge the thinking of those you work with - and to dramatically increase sales.
This book is not just for sales and marketing folks - it's for anyone who influences the course and attitude of your company. Get all your employees on the same page with this book. It will transform their thinking about increasing revenue.

Marketing Outrageously - by Jon Spoelstra, Mark Cuban (Amazon.com)